Zales was looking to revamp their branding to reach a younger women audience

Leading with a TV spot, we created a brand new look and voice for Zales while telling women everywhere to go out and get the diamonds they deserve.

Had the privilege to launch a global brand for a drug which can cure Hepatitis C in 8 weeks, which is the fastest out of any drug. 

The task was to communicate the aspiration of a Hep C-free future. I also explored was visually represent speed and performance, but in a subtle way. Since we are the new kids on the block, we wanted to make a brand the optimistic, beautiful and can stand out against it's competitors, including the market giant, Harvoni.  

This was a major launch with a lot of deliverables. We created journal ads, print & ooh ads, patient guides, IPAs, convention spaces and a ton of other communication vehicles for MAVYRET.

If you are familiar with pharma advertising, you'd  understand and high-science indications and large blocks of legal & regulatory copy.

This brand is doing extremely well since getting approved by the FDA. MAVYRET carving through the marketplace at a really fast rate. 

Treating patients with bipolar mania and mixed episodes or schizophrenia is inherently unpredictable. Tolerability issues, adherence problems, and frequent switching can send patients spiraling down a never-ending treatment journey to nowhere. That’s why VRAYLAR needed a campaign that could symbolize the change in trajectory the category has been lacking. 

TURN TO VRAYLAR is a bold, uplifting campaign that takes the first letter of the brand name and turns it into an ownable icon. Within the iconic “V,” we feature hopeful scenes of daily life that represent the new, more manageable treatment journey that patients and practices have been waiting for. The phrase embedded in the logo lockup, “TURN TO VRAYLAR,” firmly positions our brand as the place to turn when patients are in need of a new path forward. 

Had the vigorous tasking of concepting & designing HCP and patient matieral for Mission Pharmacal Company. We handled several of their brands dealing with topical dermatogy products.

A brand campaign developed to completely challenge oil companies, including Chevron from a consumer point of view. The campaign spanned traditional and digital media.

Essence festival is the largest music conference in the US with over 500,000 people attending the 3 day weekend. Verizon Wireless as a major sponsor came to CommonGround and asked us to create a once in a lifetime experience for the 20th anniversary of the Festival. Below are images of the 60×70 foot booth we created for the event. We leveraged emerging wearable technologies, NFC enabled bracelets and a host of celebrity DJ, Actors and Singers to drive Verizon’s highest rated event at Essence to date. With hundreds of thousand attending and millions of impressions, this years event was a HUGE SUCCESS!

My wife recently opened her cake studio/cafe, and being the awesome husband (and knowing I'll do it for free) I am working on her branding. I wanted to give her brand a contemporary, minimal yet energetic feel.