Essence festival is the largest music conference in the US with over 500,000 people attending the 3 day weekend. Verizon Wireless as a major sponsor came to CommonGround and asked us to create a once in a lifetime experience for the 20th anniversary of the Festival. Below are images of the 60×70 foot booth we created for the event. We leveraged emerging wearable technologies, NFC enabled bracelets and a host of celebrity DJ, Actors and Singers to drive Verizon’s highest rated event at Essence to date. With hundreds of thousand attending and millions of impressions, this years event was a HUGE SUCCESS!