Just a guy from NYC that loves art & storytelling.
Mel is an award winning Creative Director with a strategic, meticulous streak. For over 17 years he has worked across disciplines connecting storytelling, problem-solving and design with category expertise spanning fashion to pharma, energy to entertainment. He has led creative teams, helped ignite important social conversations, even camped on top of a mountain above 7000ft altitude for a shoot because he loves this crazy business.
Shamel is best known for his book on racial justice and mental called “The ABC’s of Survival”, and disruptive “No Kids” in Cages” guerrilla campaign.
Mel has been a juror for several major awards, including Cannes, Clios, D&AD, One Show, London International Awards and a slew of others. When he’s not working or judging, you will find him doing the Stone Cold Stunner on his son, or trying to do the latest Tik Tok dances with his daughter.