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Elevating a health system to a category of one
New York has some of the best health systems in the world, and the most top-ranked hospitals in the US. So how do you stand out among the best?
We crafted a campaign that shows patients why culture matters when choosing a hospital. From going to great lengths to deliver a heart to a transplant patient, to meeting patients where they live by bringing quality care to Long Island, to moving into Sunset Park to serve underserved communities in Brooklyn, we showed how NYU Langone's culture of excellence in patient care, research, and education drives the best outcomes.
Directed by Antony Hoffman. Cinematography by Lawrence Sher. Sound design by Heard City. Color by Sofie Friis Borup at Company3. Edit by Gary Knight at Cut and Run. Music by Jamute.
AWARDS
2x Cannes Bronze
10x Clio Health
5x London International Awards
3x Art Directors Club
3x MM+M
2x Clio Awards