Elevating a health system to a category of one

New York has some of the best health systems in the world, and the most top-ranked hospitals in the US. So how do you stand out among the best?

We crafted a campaign that shows patients why culture matters when choosing a hospital. From going to great lengths to deliver a heart to a transplant patient, to meeting patients where they live by bringing quality care to Long Island, to moving into Sunset Park to serve underserved communities in Brooklyn, we showed how NYU Langone's culture of excellence in patient care, research, and education drives the best outcomes.

Directed by Antony Hoffman. Cinematography by Lawrence Sher. Sound design by Heard City. Color by Sofie Friis Borup at Company3. Edit by Gary Knight at Cut and Run. Music by Jamute.

AWARDS

2022 MM+M Awards: Use of Customer Experience Marketing (Gold)

2022 MM+M Awards: Corporate Branding Campaign (Gold)

2022 MM+M Awards: Data Platform (Gold)

2022 MM+M Awards: Connected TV Advertising Campaign (Gold)

2022 MM+M Awards: Multichannel Campaign (Large Product Size) (Gold)

2022 MM+M Awards: Use of Data/Analytics or Innovation (Silver)

2022 MM+M Awards: Consumer Print Campaign (Finalist)

2022 Clio Health Awards: Digital/Mobile/Social Media Craft – Sound Design (Silver)

2022 Clio Health Awards: Film Craft Sound Design (Silver)

2022 Clio Health Awards: Film Craft Cinematography (Bronze)

2022 Creative Floor Awards: Film Individual (Shortlisted)

2022 Creative Floor Awards: Social Media (Shortlisted)

2022 Creative Floor Awards: Sound Design (Shortlisted)

2022 Creative Floor Awards: Cinematography (Finalist)

2022 AME Awards: Creativity for Positive Impact, Promotion of Health & Human Services